Last night, G-Shock celebrated its 30th anniversary in New York City’s Hammerstein Ballroom. Kicking off the year-long celebration was Shigenori Itoh, CEO of Casio America, Inc (G-Shock’s parent company). Via press release, Mr. Itoh said “It is with great pride that we kick off a year-long celebration for G-Shock’s 30th Anniversary. Our commitment to the introduction of groundbreaking technology to the global marketplace, embracing consumers’ ever-changing demands and continuing to transcend conventional thinking about watches, has made G-Shock the brand it is today.” During the pre-party press conference, Mr. Itoh demonstrated the strength and durability of G-Shock watches by having them fall from over 50 feet. After tossing the tested watches to audience members, Mt. Itoh was joined on stage by some of G-Shock’s most recent collaborators such as DGK Skateboards founder Stevie Williams, Edison Chen and Kevin Poon of Clot Co., skateboarder Pedro Barros, snowboarder Kazo Kokubo, and NYC’s own professional BMX rider Nigel Sylvester.
In celebration of their 30th anniversary, G-Shock introduce five revamped classic styles commemorating the evolution of G-Shock. The 30th Anniversary collection highlights some of the most popular G-Shock styles, the classic 5600 mens watch, and prominent 6900 mens watch, mud-resistant G9300 MUDMAN and two versions of the iconic FROGMAN dive watch. Their rich gloss red or matte red finishes with golden mirrored LCD’s and gold IP metal accents are the perfect complimentary pallet for these commemorative timepieces. Each watch has the G-SHOCK 30th anniversary logo, designed by renowned graffiti artist Eric Haze, engraved on the case back.
Over the next year, G-Shock will continue celebrating its 30 years by introducing more limited edition watch collaborations than ever before and introducing new technologically advanced timepieces. They have already announced collaborations with Burton, Clot, DGK, and Eric Haze.
Later in the evening, approximately 1,000 attendees partied the night away to the sounds of DJ Drama and Slaughterhouse. Undoubtedly, the highlight of the night was the special surprise performance by Eminem. Guests jammed and rapped along as he went into hit after hit after hit, including “Love the Way You Lie”, “Not Afraid”, “Lose Yourself”, and “The Real Slim Shady”.
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