Urban Pop Life

Inspired by the Japanese Street-wear culture "Amecaji" SABIT NYC presented the 2011 SPRING/SUMMER Collection. "SABIT" meaning the "Hook" or the best part of the song continues to "Hook" the fashionable, trendsetter on both a local and international scale. The show took place at Touch West 52nd Street (Bet. 8th & Broadway). The invite said "6:00pm-8pm (VIP Cocktail Reception) OPEN BAR -Invite ONLY, showtime was supposed to be 8:00pm SHARP!!! and EARLY ARRIVAL RECOMMENDED!

Well they definitely were right about early arrival as the line was crazy to get into to the show. Special shout to Ra-Fael Blanco (Two R's Media) for making sure I didn't have an issue with the line. The show started a bit late, but in all fairness it wasn't the first show I attended this week to start behind schedule.

Now, about the show itself. The invite for the show read "Shoichi Amemiya affectionatlely known as "Uncle Sho" has garnered a following that reflects his sheer genius and devotion to fashion excellence, and the integrity of "brand" alike." The look is very urban, very casual and sported a rather large "S" on most of the jackets and cardigans. A mature man like myself is clearly not the target audience as we tend to shy away from overly large logos and lot of writing on our apparel. That being said I found the pieces to well constructed, the color palette sensual without being overbearing and likely to be very pleasing to it's target audience (young men who are fans of urban American style).

Congrats to Shoichi for bringing his vision to life and special shout out to Shalik Ian Harford for continuing to provide people of color with valuable exposure and opportunities to live their dreams of working in fashion as models, stylists, etc. Special shout out to my friends, models Seandon and Levante who both walked in the show.

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